Content Marketing Street Cred

Forbes magazine Top 50 Social Media Power Influencers

AdWeek's Top 50 People Re-Tweeted By SMB Marketing Leaders

LinkedIn's Top 25 Social Media Marketing Experts You Need to Know

The American Genius’s Top 50 Industry Influencers

What B2B Clients Say About Me

“He is an absolute professional and his attention to detail is second to none. Steve provides sound advice each and every time, and has a knack of turning complex problems into fantastic opportunities.”

Ash Conway

CEO and Founder, Bugwolf

“Steve consistently demonstrated his marketing acumen while helping grow Axcient. Developing the right go to market strategy for a very early stage “cloud” based data protection suite was critical for our market acceptance and success.”

Steve Hausle

CEO (fmr) and Founder, Axcient

“Steve is a digital marketer who is passionate about crafting content that speaks to my target customers, and getting that content found by the people who matter.”

Philippe Galvez

CEO and Founder, Evogh

CMO TV’s Recent Posts

Map Your Content to Your Buyers

Most my clients are B2B technology companies that have complex sales cycles. What a lot of people don’t get about content marketing is that content is great if it’s relevant; yet a lot of people don’t map their content to their buyers in the buying process. Harvard... read more

CMO TV’s Next Live Show

Driving Your Brand’s Thought-Leadership Using Video on the Next CMO TV

Scheduled Broadcast: Tuesday April 19th 11am (PT)

If you company’s content marketing does not passionately incorporate video, then you’re leaving money on the table. The reality is, video drives demand generation. There can be many hurdles to starting a thought-leadership program, much less building internal support to integrate video production into the marketing mix. Budget, commitment, and available resources. If done incorrectly, as many do, good intentions can end in tears. However, cracking the code can bring huge demand generation benefits.

Content marketing and brand journalism expert David Spark has seen them all, and advised everyone from startups to some of the biggest brands, including IBM, Microsoft, LinkedIn and ebay, on how to do it right. Join me Tuesday, 11am on Blab to ask him your questions and hear how he gets it done.

About David Spark

David is a veteran tech journalist and founder of Spark Media Solutions, a brand journalism firm that helps its clients be seen as leading voices in their field through brand-quality media production. The company has worked with clients such as Dice, Yammer, IGT, Sprint, Alcatel-Lucent, Tripwire, Riverbed, Zoho, and Indycar Racing. David is the author of the book, “Three Feet from Seven Figures: One-on-One Engagement Techniques to Qualify More Leads at Trade Shows.”  David and his articles have appeared in more than 40 media outlets including eWEEK, Wired News, PCWorld, ABC Radio, John C. Dvorak’s “Cranky Geeks,” KQED’s “This Week in Northern California,” and TechTV (formerly ZDTV).

You can watch live here or on Blab


On CMO TV This Week

David Spark

David Spark

Content Marketing Expert CMO

Steve Farnsworth